The  author here is amazingly influential (couple of wonderful books I strongly  recommend; both are short, accessible and packed with insight: “Complications”  and “Better”).  Doctor in Boston and New Yorker’s health correspondent for  years.  Has spent lots of time with the Clinton and Obama crowds.  
   This  is a really powerful, thoughtful article.  Even  if you don’t care much about health care reform, this is an excellent  read.   He uses a  couple of specific  places  (a town  in Texas;  Colorado; Mayo) to  make a series of critical points about health care.
   The  Dartmouth Medical School studies are critical to understanding the new  Administration’s approach to cost control.  Those studies are  OMB Director  Peter  Orszag’s bible to getting a handle on health care costs.   In short, the studies  have been showing that there are wilding varying differences in levels of  treatment and thus expenditures for the same diseases around the country, and no  correlation of that spending with better medical outcomes.   
   This  explains the focus in the stimulus package on electronic health records to  capture exactly what we are doing, $1.1 billion in research by HHS to determine  what the data says is the right and cost effective thing(s) to do for each  illness, and then down the road incent/only pay for following that protocol.   
   Best  wishes to all!  
     Annals of Medicine:  The Cost Conundrum (The New  Yorker)
 What a Texas town  can teach us about health care.
 By Atul Gawande  
 June 1, 2009  
  
 It is spring in  McAllen, Texas. The morning sun is warm. The streets are lined with palm trees  and pickup trucks. McAllen is in Hidalgo County, which has the lowest household  income in the country, but it’s a border town, and a thriving foreign-trade zone  has kept the unemployment rate below ten per cent. McAllen calls itself the  Square Dance Capital of the World. “Lonesome Dove” was set around  here.
   McAllen has another  distinction, too: it is one of the most expensive health-care markets in the  country. Only Miami—which has much higher labor and living costs—spends more per  person on health care. In 2006, Medicare spent fifteen thousand dollars per  enrollee here, almost twice the national average. The income per capita is  twelve thousand dollars. In other words, Medicare spends three thousand dollars  more per person here than the average person earns.
   The explosive trend  in American medical costs seems to have occurred here in an especially intense  form. Our country’s health care is by far the most expensive in the world. In  Washington, the aim of health-care reform is not just to extend medical coverage  to everybody but also to bring costs under control. Spending on doctors,  hospitals, drugs, and the like now consumes more than one of every six dollars  we earn. The financial burden has damaged the global competitiveness of American  businesses and bankrupted millions of families, even those with insurance. It’s  also devouring our government. “The greatest threat to America’s fiscal health  is not Social Security,” President Barack Obama said in a March speech at the  White House. “It’s not the investments that we’ve made to rescue our economy  during this crisis. By a wide margin, the biggest threat to our nation’s balance  sheet is the skyrocketing cost of health care. It’s not even  close.”
   The question we’re  now frantically grappling with is how this came to be, and what can be done  about it. McAllen, Texas, the most expensive town in the most expensive country  for health care in the world, seemed a good place to look for some  answers.
   From the moment I  arrived, I asked almost everyone I encountered about McAllen’s health costs—a  businessman I met at the five-gate McAllen-Miller International Airport, the  desk clerks at the Embassy Suites Hotel, a police-academy cadet at McDonald’s.  Most weren’t surprised to hear that McAllen was an outlier. “Just look around,”  the cadet said. “People are not healthy here.” McAllen, with its high poverty  rate, has an incidence of heavy drinking sixty per cent higher than the national  average. And the Tex-Mex diet has contributed to a thirty-eight-per-cent obesity  rate.
   One day, I went on  rounds with Lester Dyke, a weather-beaten, ranch-owning fifty-three-year-old  cardiac surgeon who grew up in Austin, did his surgical training with the Army  all over the country, and settled into practice in Hidalgo County. He has not  lacked for business: in the past twenty years, he has done some eight thousand  heart operations, which exhausts me just thinking about it. I walked around with  him as he checked in on ten or so of his patients who were recuperating at the  three hospitals where he operates. It was easy to see what had landed them under  his knife. They were nearly all obese or diabetic or both. Many had a family  history of heart disease. Few were taking preventive measures, such as  cholesterol-lowering drugs, which, studies indicate, would have obviated surgery  for up to half of them.
   Yet public-health  statistics show that cardiovascular-disease rates in the county are actually  lower than average, probably because its smoking rates are quite low. Rates of  asthma, H.I.V., infant mortality, cancer, and injury are lower, too. El Paso  County, eight hundred miles up the border, has essentially the same  demographics. Both counties have a population of roughly seven hundred thousand,  similar public-health statistics, and similar percentages of non-English  speakers, illegal immigrants, and the unemployed. Yet in 2006 Medicare  expenditures (our best approximation of over-all spending patterns) in El Paso  were $7,504 per enrollee—half as much as in McAllen. An unhealthy population  couldn’t possibly be the reason that McAllen’s health-care costs are so high.  (Or the reason that America’s are. We may be more obese than any other  industrialized nation, but we have among the lowest rates of smoking and  alcoholism, and we are in the middle of the range for cardiovascular disease and  diabetes.)
   Was the  explanation, then, that McAllen was providing unusually good health care? I took  a walk through Doctors Hospital at Renaissance, in Edinburg, one of the towns in  the McAllen metropolitan area, with Robert Alleyn, a Houston-trained general  surgeon who had grown up here and returned home to practice. The hospital campus  sprawled across two city blocks, with a series of three- and four-story stucco  buildings separated by golfing-green lawns and black asphalt parking lots. He  pointed out the sights—the cancer center is over here, the heart center is over  there, now we’re coming to the imaging center. We went inside the surgery  building. It was sleek and modern, with recessed lighting, classical music piped  into the waiting areas, and nurses moving from patient to patient behind rolling  black computer pods. We changed into scrubs and Alleyn took me through the  sixteen operating rooms to show me the laparoscopy suite, with its flat-screen  video monitors, the hybrid operating room with built-in imaging equipment, the  surgical robot for minimally invasive robotic surgery.
   I was impressed.  The place had virtually all the technology that you’d find at Harvard and  Stanford and the Mayo Clinic, and, as I walked through that hospital on a dusty  road in South Texas, this struck me as a remarkable thing. Rich towns get the  new school buildings, fire trucks, and roads, not to mention the better teachers  and police officers and civil engineers. Poor towns don’t. But that rule doesn’t  hold for health care.
   At McAllen Medical  Center, I saw an orthopedic surgeon work under an operating microscope to remove  a tumor that had wrapped around the spinal cord of a fourteen-year-old. At a  home-health agency, I spoke to a nurse who could provide intravenous-drug  therapy for patients with congestive heart failure. At McAllen Heart Hospital, I  watched Dyke and a team of six do a coronary-artery bypass using technologies  that didn’t exist a few years ago. At Renaissance, I talked with a neonatologist  who trained at my hospital, in Boston, and brought McAllen new skills and  technologies for premature babies. “I’ve had nurses come up to me and say, ‘I  never knew these babies could survive,’ ” he said.
   And yet there’s no  evidence that the treatments and technologies available at McAllen are better  than those found elsewhere in the country. The annual reports that hospitals  file with Medicare show that those in McAllen and El Paso offer comparable  technologies—neonatal intensive-care units, advanced cardiac services, PET  scans, and so on. Public statistics show no difference in the supply of doctors.  Hidalgo County actually has fewer specialists than the national average.  
   Nor does the care  given in McAllen stand out for its quality. Medicare ranks hospitals on  twenty-five metrics of care. On all but two of these, McAllen’s five largest  hospitals performed worse, on average, than El Paso’s. McAllen costs Medicare  seven thousand dollars more per person each year than does the average city in  America. But not, so far as one can tell, because it’s delivering better health  care.
   One night, I went  to dinner with six McAllen doctors. All were what you would call  bread-and-butter physicians: busy, full-time, private-practice doctors who work  from seven in the morning to seven at night and sometimes later, their waiting  rooms teeming and their desks stacked with medical charts to  review.
   Some were dubious  when I told them that McAllen was the country’s most expensive place for health  care. I gave them the spending data from Medicare. In 1992, in the McAllen  market, the average cost per Medicare enrollee was $4,891, almost exactly the  national average. But since then, year after year, McAllen’s health costs have  grown faster than any other market in the country, ultimately soaring by more  than ten thousand dollars per person.
   “Maybe the service  is better here,” the cardiologist suggested. People can be seen faster and get  their tests more readily, he said. 
   Others were  skeptical. “I don’t think that explains the costs he’s talking about,” the  general surgeon said.
   “It’s malpractice,”  a family physician who had practiced here for thirty-three years said.  
   “McAllen is legal  hell,” the cardiologist agreed. Doctors order unnecessary tests just to protect  themselves, he said. Everyone thought the lawyers here were worse than  elsewhere.
   That explanation  puzzled me. Several years ago, Texas passed a tough malpractice law that capped  pain-and-suffering awards at two hundred and fifty thousand dollars. Didn’t  lawsuits go down?
   “Practically to  zero,” the cardiologist admitted.
   “Come on,” the  general surgeon finally said. “We all know these arguments are bullshit. There  is overutilization here, pure and simple.” Doctors, he said, were racking up  charges with extra tests, services, and procedures.
   The surgeon came to  McAllen in the mid-nineties, and since then, he said, “the way to practice  medicine has changed completely. Before, it was about how to do a good job. Now  it is about ‘How much will you benefit?’ ”
   Everyone agreed  that something fundamental had changed since the days when health-care costs in  McAllen were the same as those in El Paso and elsewhere. Yes, they had more  technology. “But young doctors don’t think anymore,” the family physician  said.
   The surgeon gave me  an example. General surgeons are often asked to see patients with pain from  gallstones. If there aren’t any complications—and there usually aren’t—the pain  goes away on its own or with pain medication. With instruction on eating a  lower-fat diet, most patients experience no further difficulties. But some have  recurrent episodes, and need surgery to remove their  gallbladder.
   Seeing a patient  who has had uncomplicated, first-time gallstone pain requires some judgment. A  surgeon has to provide reassurance (people are often scared and want to go  straight to surgery), some education about gallstone disease and diet, perhaps a  prescription for pain; in a few weeks, the surgeon might follow up. But  increasingly, I was told, McAllen surgeons simply operate. The patient wasn’t  going to moderate her diet, they tell themselves. The pain was just going to  come back. And by operating they happen to make an extra seven hundred  dollars.
   I gave the doctors  around the table a scenario. A forty-year-old woman comes in with chest pain  after a fight with her husband. An EKG is normal. The chest pain goes away. She  has no family history of heart disease. What did McAllen doctors do fifteen  years ago?
   Send her home, they  said. Maybe get a stress test to confirm that there’s no issue, but even that  might be overkill.
   And today? Today,  the cardiologist said, she would get a stress test, an echocardiogram, a mobile  Holter monitor, and maybe even a cardiac catheterization.
   “Oh, she’s  definitely getting a cath,” the internist said, laughing  grimly.
   To determine  whether overuse of medical care was really the problem in McAllen, I turned to  Jonathan Skinner, an economist at Dartmouth’s Institute for Health Policy and  Clinical Practice, which has three decades of expertise in examining regional  patterns in Medicare payment data. I also turned to two private firms—D2Hawkeye,  an independent company, and Ingenix, UnitedHealthcare’s data-analysis company—to  analyze commercial insurance data for McAllen. The answer was yes. Compared with  patients in El Paso and nationwide, patients in McAllen got more of pretty much  everything—more diagnostic testing, more hospital treatment, more surgery, more  home care.
   The Medicare  payment data provided the most detail. Between 2001 and 2005, critically ill  Medicare patients received almost fifty per cent more specialist visits in  McAllen than in El Paso, and were two-thirds more likely to see ten or more  specialists in a six-month period. In 2005 and 2006, patients in McAllen  received twenty per cent more abdominal ultrasounds, thirty per cent more  bone-density studies, sixty per cent more stress tests with echocardiography,  two hundred per cent more nerve-conduction studies to diagnose carpal-tunnel  syndrome, and five hundred and fifty per cent more urine-flow studies to  diagnose prostate troubles. They received one-fifth to two-thirds more  gallbladder operations, knee replacements, breast biopsies, and bladder scopes.  They also received two to three times as many pacemakers, implantable  defibrillators, cardiac-bypass operations, carotid endarterectomies, and  coronary-artery stents. And Medicare paid for five times as many home-nurse  visits. The primary cause of McAllen’s extreme costs was, very simply, the  across-the-board overuse of medicine.
   This is a  disturbing and perhaps surprising diagnosis. Americans like to believe that,  with most things, more is better. But research suggests that where medicine is  concerned it may actually be worse. For example, Rochester, Minnesota, where the  Mayo Clinic dominates the scene, has fantastically high levels of technological  capability and quality, but its Medicare spending is in the lowest fifteen per  cent of the country—$6,688 per enrollee in 2006, which is eight thousand dollars  less than the figure for McAllen. Two economists working at Dartmouth, Katherine  Baicker and Amitabh Chandra, found that the more money Medicare spent per person  in a given state the lower that state’s quality ranking tended to be. In fact,  the four states with the highest levels of spending—Louisiana, Texas,  California, and Florida—were near the bottom of the national rankings on the  quality of patient care.
   In a 2003 study,  another Dartmouth team, led by the internist Elliott Fisher, examined the  treatment received by a million elderly Americans diagnosed with colon or rectal  cancer, a hip fracture, or a heart attack. They found that patients in  higher-spending regions received sixty per cent more care than elsewhere. They  got more frequent tests and procedures, more visits with specialists, and more  frequent admission to hospitals. Yet they did no better than other patients,  whether this was measured in terms of survival, their ability to function, or  satisfaction with the care they received. If anything, they seemed to do  worse.
   That’s because  nothing in medicine is without risks. Complications can arise from hospital  stays, medications, procedures, and tests, and when these things are of marginal  value the harm can be greater than the benefits. In recent years, we doctors  have markedly increased the number of operations we do, for instance. In 2006,  doctors performed at least sixty million surgical procedures, one for every five  Americans. No other country does anything like as many operations on its  citizens. Are we better off for it? No one knows for sure, but it seems highly  unlikely. After all, some hundred thousand people die each year from  complications of surgery—far more than die in car crashes.
   To make matters  worse, Fisher found that patients in high-cost areas were actually less likely  to receive low-cost preventive services, such as flu and pneumonia vaccines,  faced longer waits at doctor and emergency-room visits, and were less likely to  have a primary-care physician. They got more of the stuff that cost more, but  not more of what they needed.
   In an odd way, this  news is reassuring. Universal coverage won’t be feasible unless we can control  costs. Policymakers have worried that doing so would require rationing, which  the public would never go along with. So the idea that there’s plenty of fat in  the system is proving deeply attractive. “Nearly thirty per cent of Medicare’s  costs could be saved without negatively affecting health outcomes if spending in  high- and medium-cost areas could be reduced to the level in low-cost areas,”  Peter Orszag, the President’s budget director, has stated.
   Most Americans  would be delighted to have the quality of care found in places like Rochester,  Minnesota, or Seattle, Washington, or Durham, North Carolina—all of which have  world-class hospitals and costs that fall below the national average. If we  brought the cost curve in the expensive places down to their level, Medicare’s  problems (indeed, almost all the federal government’s budget problems for the  next fifty years) would be solved. The difficulty is how to go about it.  Physicians in places like McAllen behave differently from others. The  $2.4-trillion question is why. Unless we figure it out, health reform will  fail.
   I had what I  considered to be a reasonable plan for finding out what was going on in McAllen.  I would call on the heads of its hospitals, in their swanky, decorator-designed,  churrigueresco offices, and I’d ask them.
   The first hospital  I visited, McAllen Heart Hospital, is owned by Universal Health Services, a  for-profit hospital chain with headquarters in King of Prussia, Pennsylvania,  and revenues of five billion dollars last year. I went to see the hospital’s  chief operating officer, Gilda Romero. Truth be told, her office seemed less  churrigueresco than Office Depot. She had straight brown hair, sympathetic eyes,  and looked more like a young school teacher than like a corporate officer with  nineteen years of experience. And when I inquired, “What is going on in this  place?” she looked surprised.
   Is McAllen really  that expensive? she asked.
   I described the  data, including the numbers indicating that heart operations and catheter  procedures and pacemakers were being performed in McAllen at double the usual  rate. 
   “That is  interesting,” she said, by which she did not mean, “Uh-oh, you’ve caught us”  but, rather, “That is actually interesting.” The problem of McAllen’s outlandish  costs was new to her. She puzzled over the numbers. She was certain that her  doctors performed surgery only when it was necessary. It had to be one of the  other hospitals. And she had one in mind—Doctors Hospital at Renaissance, the  hospital in Edinburg that I had toured.
   She wasn’t the only  person to mention Renaissance. It is the newest hospital in the area. It is  physician-owned. And it has a reputation (which it disclaims) for aggressively  recruiting high-volume physicians to become investors and send patients there.  Physicians who do so receive not only their fee for whatever service they  provide but also a percentage of the hospital’s profits from the tests, surgery,  or other care patients are given. (In 2007, its profits totalled thirty-four  million dollars.) Romero and others argued that this gives physicians an unholy  temptation to overorder.
   Such an arrangement  can make physician investors rich. But it can’t be the whole explanation. The  hospital gets barely a sixth of the patients in the region; its margins are no  bigger than the other hospitals’—whether for profit or not for profit—and it  didn’t have much of a presence until 2004 at the earliest, a full decade after  the cost explosion in McAllen began.
   “Those are good  points,” Romero said. She couldn’t explain what was going  on.
   The following  afternoon, I visited the top managers of Doctors Hospital at Renaissance. We sat  in their boardroom around one end of a yacht-length table. The chairman of the  board offered me a soda. The chief of staff smiled at me. The chief financial  officer shook my hand as if I were an old friend. The C.E.O., however, was  having a hard time pretending that he was happy to see me. Lawrence Gelman was a  fifty-seven-year-old anesthesiologist with a Bill Clinton shock of white hair  and a weekly local radio show tag-lined “Opinions from an Unrelenting  Conservative Spirit.” He had helped found the hospital. He barely greeted me,  and while the others were trying for a how-can-I-help-you-today attitude, his  body language was more let’s-get-this-over-with.
   So I asked him why  McAllen’s health-care costs were so high. What he gave me was a disquisition on  the theory and history of American health-care financing going back to Lyndon  Johnson and the creation of Medicare, the upshot of which was: (1) Government is  the problem in health care. “The people in charge of the purse strings don’t  know what they’re doing.” (2) If anything, government insurance programs like  Medicare don’t pay enough. “I, as an anesthesiologist, know that they pay me ten  per cent of what a private insurer pays.” (3) Government programs are full of  waste. “Every person in this room could easily go through the expenditures of  Medicare and Medicaid and see all kinds of waste.” (4) But not in McAllen. The  clinicians here, at least at Doctors Hospital at Renaissance, “are providing  necessary, essential health care,” Gelman said. “We don’t invent  patients.”
   Then why do  hospitals in McAllen order so much more surgery and scans and tests than  hospitals in El Paso and elsewhere?
   In the end, the  only explanation he and his colleagues could offer was this: The other doctors  and hospitals in McAllen may be overspending, but, to the extent that his  hospital provides costlier treatment than other places in the country, it is  making people better in ways that data on quality and outcomes do not measure.  
   “Do we provide  better health care than El Paso?” Gelman asked. “I would bet you two to one that  we do.”
   It was a depressing  conversation—not because I thought the executives were being evasive but because  they weren’t being evasive. The data on McAllen’s costs were clearly new to  them. They were defending McAllen reflexively. But they really didn’t know the  big picture of what was happening. 
   And, I realized,  few people in their position do. Local executives for hospitals and clinics and  home-health agencies understand their growth rate and their market share; they  know whether they are losing money or making money. They know that if their  doctors bring in enough business—surgery, imaging, home-nursing referrals—they  make money; and if they get the doctors to bring in more, they make more. But  they have only the vaguest notion of whether the doctors are making their  communities as healthy as they can, or whether they are more or less efficient  than their counterparts elsewhere. A doctor sees a patient in clinic, and has  her check into a McAllen hospital for a CT scan, an ultrasound, three rounds of  blood tests, another ultrasound, and then surgery to have her gallbladder  removed. How is Lawrence Gelman or Gilda Romero to know whether all that is  essential, let alone the best possible treatment for the patient? It isn’t what  they are responsible or accountable for.
   Health-care costs  ultimately arise from the accumulation of individual decisions doctors make  about which services and treatments to write an order for. The most expensive  piece of medical equipment, as the saying goes, is a doctor’s pen. And, as a  rule, hospital executives don’t own the pen caps. Doctors  do.
   If doctors wield  the pen, why do they do it so differently from one place to another? Brenda  Sirovich, another Dartmouth researcher, published a study last year that  provided an important clue. She and her team surveyed some eight hundred  primary-care physicians from high-cost cities (such as Las Vegas and New York),  low-cost cities (such as Sacramento and Boise), and others in between. The  researchers asked the physicians specifically how they would handle a variety of  patient cases. It turned out that differences in decision-making emerged in only  some kinds of cases. In situations in which the right thing to do was well  established—for example, whether to recommend a mammogram for a fifty-year-old  woman (the answer is yes)—physicians in high- and low-cost cities made the same  decisions. But, in cases in which the science was unclear, some physicians  pursued the maximum possible amount of testing and procedures; some pursued the  minimum. And which kind of doctor they were depended on where they came  from.
   Sirovich asked  doctors how they would treat a seventy-five-year-old woman with typical  heartburn symptoms and “adequate health insurance to cover tests and  medications.” Physicians in high- and low-cost cities were equally likely to  prescribe antacid therapy and to check for H. pylori, an ulcer-causing  bacterium—steps strongly recommended by national guidelines. But when it came to  measures of less certain value—and higher cost—the differences were  considerable. More than seventy per cent of physicians in high-cost cities  referred the patient to a gastroenterologist, ordered an upper endoscopy, or  both, while half as many in low-cost cities did. Physicians from high-cost  cities typically recommended that patients with well-controlled hypertension see  them in the office every one to three months, while those from low-cost cities  recommended visits twice yearly. In case after uncertain case, more was not  necessarily better. But physicians from the most expensive cities did the most  expensive things.
   Why? Some of it  could reflect differences in training. I remember when my wife brought our  infant son Walker to visit his grandparents in Virginia, and he took a  terrifying fall down a set of stairs. They drove him to the local community  hospital in Alexandria. A CT scan showed that he had a tiny subdural hematoma—a  small area of bleeding in the brain. During ten hours of observation, though, he  was fine—eating, drinking, completely alert. I was a surgery resident then and  had seen many cases like his. We observed each child in intensive care for at  least twenty-four hours and got a repeat CT scan. That was how I’d been trained.  But the doctor in Alexandria was going to send Walker home. That was how he’d  been trained. Suppose things change for the worse? I asked him. It’s extremely  unlikely, he said, and if anything changed Walker could always be brought back.  I bullied the doctor into admitting him anyway. The next day, the scan and the  patient were fine. And, looking in the textbooks, I learned that the doctor was  right. Walker could have been managed safely either way.
   There was no sign,  however, that McAllen’s doctors as a group were trained any differently from El  Paso’s. One morning, I met with a hospital administrator who had extensive  experience managing for-profit hospitals along the border. He offered a  different possible explanation: the culture of money.
   “In El Paso, if you  took a random doctor and looked at his tax returns eighty-five per cent of his  income would come from the usual practice of medicine,” he said. But in McAllen,  the administrator thought, that percentage would be a lot  less.
   He knew of doctors  who owned strip malls, orange groves, apartment complexes—or imaging centers,  surgery centers, or another part of the hospital they directed patients to. They  had “entrepreneurial spirit,” he said. They were innovative and aggressive in  finding ways to increase revenues from patient care. “There’s no lack of work  ethic,” he said. But he had often seen financial considerations drive the  decisions doctors made for patients—the tests they ordered, the doctors and  hospitals they recommended—and it bothered him. Several doctors who were unhappy  about the direction medicine had taken in McAllen told me the same thing. “It’s  a machine, my friend,” one surgeon explained.
   No one teaches you  how to think about money in medical school or residency. Yet, from the moment  you start practicing, you must think about it. You must consider what is covered  for a patient and what is not. You must pay attention to insurance rejections  and government-reimbursement rules. You must think about having enough money for  the secretary and the nurse and the rent and the malpractice  insurance.
   Beyond the basics,  however, many physicians are remarkably oblivious to the financial implications  of their decisions. They see their patients. They make their recommendations.  They send out the bills. And, as long as the numbers come out all right at the  end of each month, they put the money out of their minds.
   Others think of the  money as a means of improving what they do. They think about how to use the  insurance money to maybe install electronic health records with colleagues, or  provide easier phone and e-mail access, or offer expanded hours. They hire an  extra nurse to monitor diabetic patients more closely, and to make sure that  patients don’t miss their mammograms and pap smears and colonoscopies.  
   Then there are the  physicians who see their practice primarily as a revenue stream. They instruct  their secretary to have patients who call with follow-up questions schedule an  appointment, because insurers don’t pay for phone calls, only office visits.  They consider providing Botox injections for cash. They take a Doppler  ultrasound course, buy a machine, and start doing their patients’ scans  themselves, so that the insurance payments go to them rather than to the  hospital. They figure out ways to increase their high-margin work and decrease  their low-margin work. This is a business, after all.
   In every community,  you’ll find a mixture of these views among physicians, but one or another tends  to predominate. McAllen seems simply to be the community at one  extreme.
   In a few cases, the  hospital executive told me, he’d seen the behavior cross over into what seemed  like outright fraud. “I’ve had doctors here come up to me and say, ‘You want me  to admit patients to your hospital, you’re going to have to pay me.’ ”  
   “How much?” I  asked.
   “The amounts—all of  them were over a hundred thousand dollars per year,” he said. The doctors were  specific. The most he was asked for was five hundred thousand dollars per  year.
   He didn’t pay any  of them, he said: “I mean, I gotta sleep at night.” And he emphasized that these  were just a handful of doctors. But he had never been asked for a kickback  before coming to McAllen.
   Woody Powell is a  Stanford sociologist who studies the economic culture of cities. Recently, he  and his research team studied why certain regions—Boston, San Francisco, San  Diego—became leaders in biotechnology while others with a similar concentration  of scientific and corporate talent—Los Angeles, Philadelphia, New York—did not.  The answer they found was what Powell describes as the anchor-tenant theory of  economic development. Just as an anchor store will define the character of a  mall, anchor tenants in biotechnology, whether it’s a company like Genentech, in  South San Francisco, or a university like M.I.T., in Cambridge, define the  character of an economic community. They set the norms. The anchor tenants that  set norms encouraging the free flow of ideas and collaboration, even with  competitors, produced enduringly successful communities, while those that mainly  sought to dominate did not.
   Powell suspects  that anchor tenants play a similarly powerful community role in other areas of  economics, too, and health care may be no exception. I spoke to a marketing rep  for a McAllen home-health agency who told me of a process uncannily similar to  what Powell found in biotech. Her job is to persuade doctors to use her agency  rather than others. The competition is fierce. I opened the phone book and found  seventeen pages of listings for home-health agencies—two hundred and sixty in  all. A patient typically brings in between twelve hundred and fifteen hundred  dollars, and double that amount for specialized care. She described how, a  decade or so ago, a few early agencies began rewarding doctors who ordered home  visits with more than trinkets: they provided tickets to professional sporting  events, jewelry, and other gifts. That set the tone. Other agencies jumped in.  Some began paying doctors a supplemental salary, as “medical directors,” for  steering business in their direction. Doctors came to expect a share of the  revenue stream.
   Agencies that want  to compete on quality struggle to remain in business, the rep said. Doctors have  asked her for a medical-director salary of four or five thousand dollars a month  in return for sending her business. One asked a colleague of hers for  private-school tuition for his child; another wanted sex.
   “I explained the  rules and regulations and the anti-kickback law, and told them no,” she said of  her dealings with such doctors. “Does it hurt my business?” She paused. “I’m  O.K. working only with ethical physicians,” she finally  said.
   About fifteen years  ago, it seems, something began to change in McAllen. A few leaders of local  institutions took profit growth to be a legitimate ethic in the practice of  medicine. Not all the doctors accepted this. But they failed to discourage those  who did. So here, along the banks of the Rio Grande, in the Square Dance Capital  of the World, a medical community came to treat patients the way  subprime-mortgage lenders treated home buyers: as profit  centers.
   The real puzzle of  American health care, I realized on the airplane home, is not why McAllen is  different from El Paso. It’s why El Paso isn’t like McAllen. Every incentive in  the system is an invitation to go the way McAllen has gone. Yet, across the  country, large numbers of communities have managed to control their health costs  rather than ratchet them up.
   I talked to Denis  Cortese, the C.E.O. of the Mayo Clinic, which is among the highest-quality,  lowest-cost health-care systems in the country. A couple of years ago, I spent  several days there as a visiting surgeon. Among the things that stand out from  that visit was how much time the doctors spent with patients. There was no  churn—no shuttling patients in and out of rooms while the doctor bounces from  one to the other. I accompanied a colleague while he saw patients. Most of the  patients, like those in my clinic, required about twenty minutes. But one  patient had colon cancer and a number of other complex issues, including heart  disease. The physician spent an hour with her, sorting things out. He phoned a  cardiologist with a question.
   “I’ll be there,”  the cardiologist said.
   Fifteen minutes  later, he was. They mulled over everything together. The cardiologist adjusted a  medication, and said that no further testing was needed. He cleared the patient  for surgery, and the operating room gave her a slot the next  day.
   The whole  interaction was astonishing to me. Just having the cardiologist pop down to see  the patient with the surgeon would be unimaginable at my hospital. The time  required wouldn’t pay. The time required just to organize the system wouldn’t  pay.
   The core tenet of  the Mayo Clinic is “The needs of the patient come first”—not the convenience of  the doctors, not their revenues. The doctors and nurses, and even the janitors,  sat in meetings almost weekly, working on ideas to make the service and the care  better, not to get more money out of patients. I asked Cortese how the Mayo  Clinic made this possible.
   “It’s not easy,” he  said. But decades ago Mayo recognized that the first thing it needed to do was  eliminate the financial barriers. It pooled all the money the doctors and the  hospital system received and began paying everyone a salary, so that the  doctors’ goal in patient care couldn’t be increasing their income. Mayo promoted  leaders who focussed first on what was best for patients, and then on how to  make this financially possible.
   No one there  actually intends to do fewer expensive scans and procedures than is done  elsewhere in the country. The aim is to raise quality and to help doctors and  other staff members work as a team. But, almost by happenstance, the result has  been lower costs. 
   “When doctors put  their heads together in a room, when they share expertise, you get more thinking  and less testing,” Cortese told me.
   Skeptics saw the  Mayo model as a local phenomenon that wouldn’t carry beyond the hay fields of  northern Minnesota. But in 1986 the Mayo Clinic opened a campus in Florida, one  of our most expensive states for health care, and, in 1987, another one in  Arizona. It was difficult to recruit staff members who would accept a salary and  the Mayo’s collaborative way of practicing. Leaders were working against the  dominant medical culture and incentives. The expansion sites took at least a  decade to get properly established. But eventually they achieved the same  high-quality, low-cost results as Rochester. Indeed, Cortese says that the  Florida site has become, in some respects, the most efficient one in the system.  
   The Mayo Clinic is  not an aberration. One of the lowest-cost markets in the country is Grand  Junction, Colorado, a community of a hundred and twenty thousand that  nonetheless has achieved some of Medicare’s highest quality-of-care scores.  Michael Pramenko is a family physician and a local medical leader there. Unlike  doctors at the Mayo Clinic, he told me, those in Grand Junction get piecework  fees from insurers. But years ago the doctors agreed among themselves to a  system that paid them a similar fee whether they saw Medicare, Medicaid, or  private-insurance patients, so that there would be little incentive to  cherry-pick patients. They also agreed, at the behest of the main health plan in  town, an H.M.O., to meet regularly on small peer-review committees to go over  their patient charts together. They focussed on rooting out problems like poor  prevention practices, unnecessary back operations, and unusual  hospital-complication rates. Problems went down. Quality went up. Then, in 2004,  the doctors’ group and the local H.M.O. jointly created a regional information  network—a community-wide electronic-record system that shared office notes, test  results, and hospital data for patients across the area. Again, problems went  down. Quality went up. And costs ended up lower than just about anywhere else in  the United States.
   Grand Junction’s  medical community was not following anyone else’s recipe. But, like Mayo, it  created what Elliott Fisher, of Dartmouth, calls an accountable-care  organization. The leading doctors and the hospital system adopted measures to  blunt harmful financial incentives, and they took collective responsibility for  improving the sum total of patient care.
   This approach has  been adopted in other places, too: the Geisinger Health System, in Danville,  Pennsylvania; the Marshfield Clinic, in Marshfield, Wisconsin; Intermountain  Healthcare, in Salt Lake City; Kaiser Permanente, in Northern California. All of  them function on similar principles. All are not-for-profit institutions. And  all have produced enviably higher quality and lower costs than the average  American town enjoys.
   When you look  across the spectrum from Grand Junction to McAllen—and the almost threefold  difference in the costs of care—you come to realize that we are witnessing a  battle for the soul of American medicine. Somewhere in the United States at this  moment, a patient with chest pain, or a tumor, or a cough is seeing a doctor.  And the damning question we have to ask is whether the doctor is set up to meet  the needs of the patient, first and foremost, or to maximize revenue.  
   There is no  insurance system that will make the two aims match perfectly. But having a  system that does so much to misalign them has proved disastrous. As economists  have often pointed out, we pay doctors for quantity, not quality. As they point  out less often, we also pay them as individuals, rather than as members of a  team working together for their patients. Both practices have made for serious  problems.
   Providing health  care is like building a house. The task requires experts, expensive equipment  and materials, and a huge amount of coördination. Imagine that, instead of  paying a contractor to pull a team together and keep them on track, you paid an  electrician for every outlet he recommends, a plumber for every faucet, and a  carpenter for every cabinet. Would you be surprised if you got a house with a  thousand outlets, faucets, and cabinets, at three times the cost you expected,  and the whole thing fell apart a couple of years later? Getting the country’s  best electrician on the job (he trained at Harvard, somebody tells you) isn’t  going to solve this problem. Nor will changing the person who writes him the  check.
   This last point is  vital. Activists and policymakers spend an inordinate amount of time arguing  about whether the solution to high medical costs is to have government or  private insurance companies write the checks. Here’s how this whole debate goes.  Advocates of a public option say government financing would save the most money  by having leaner administrative costs and forcing doctors and hospitals to take  lower payments than they get from private insurance. Opponents say doctors would  skimp, quit, or game the system, and make us wait in line for our care; they  maintain that private insurers are better at policing doctors. No, the skeptics  say: all insurance companies do is reject applicants who need health care and  stall on paying their bills. Then we have the economists who say that the people  who should pay the doctors are the ones who use them. Have consumers pay with  their own dollars, make sure that they have some “skin in the game,” and then  they’ll get the care they deserve. These arguments miss the main issue. When it  comes to making care better and cheaper, changing who pays the doctor will make  no more difference than changing who pays the electrician. The lesson of the  high-quality, low-cost communities is that someone has to be accountable for the  totality of care. Otherwise, you get a system that has no brakes. You get  McAllen.
   One afternoon in  McAllen, I rode down McColl Road with Lester Dyke, the cardiac surgeon, and we  passed a series of office plazas that seemed to be nothing but home-health  agencies, imaging centers, and medical-equipment stores. 
   “Medicine has  become a pig trough here,” he muttered. 
   Dyke is among the  few vocal critics of what’s happened in McAllen. “We took a wrong turn when  doctors stopped being doctors and became businessmen,” he  said.
   We began talking  about the various proposals being touted in Washington to fix the cost problem.  I asked him whether expanding public-insurance programs like Medicare and  shrinking the role of insurance companies would do the trick in  McAllen.
   “I don’t have a  problem with it,” he said. “But it won’t make a difference.” In McAllen,  government payers already predominate—not many people have jobs with private  insurance.
   How about doing the  opposite and increasing the role of big insurance  companies?
   “What good would  that do?” Dyke asked.
   The third class of  health-cost proposals, I explained, would push people to use medical savings  accounts and hold high-deductible insurance policies: “They’d have more of their  own money on the line, and that’d drive them to bargain with you and other  surgeons, right?”
   He gave me a  quizzical look. We tried to imagine the scenario. A cardiologist tells an  elderly woman that she needs bypass surgery and has Dr. Dyke see her. They  discuss the blockages in her heart, the operation, the risks. And now they’re  supposed to haggle over the price as if he were selling a rug in a souk? “I’ll  do three vessels for thirty thousand, but if you take four I’ll throw in an  extra night in the I.C.U.”—that sort of thing? Dyke shook his head. “Who comes  up with this stuff?” he asked. “Any plan that relies on the sheep to negotiate  with the wolves is doomed to failure.”
   Instead, McAllen  and other cities like it have to be weaned away from their untenably fragmented,  quantity-driven systems of health care, step by step. And that will mean  rewarding doctors and hospitals if they band together to form Grand  Junction-like accountable-care organizations, in which doctors collaborate to  increase prevention and the quality of care, while discouraging overtreatment,  undertreatment, and sheer profiteering. Under one approach, insurers—whether  public or private—would allow clinicians who formed such organizations and met  quality goals to keep half the savings they generate. Government could also  shift regulatory burdens, and even malpractice liability, from the doctors to  the organization. Other, sterner, approaches would penalize those who don’t form  these organizations.
   This will by  necessity be an experiment. We will need to do in-depth research on what makes  the best systems successful—the peer-review committees? recruiting more  primary-care doctors and nurses? putting doctors on salary?—and disseminate what  we learn. Congress has provided vital funding for research that compares the  effectiveness of different treatments, and this should help reduce uncertainty  about which treatments are best. But we also need to fund research that compares  the effectiveness of different systems of care—to reduce our uncertainty about  which systems work best for communities. These are empirical, not ideological,  questions. And we would do well to form a national institute for health-care  delivery, bringing together clinicians, hospitals, insurers, employers, and  citizens to assess, regularly, the quality and the cost of our care, review the  strategies that produce good results, and make clear recommendations for local  systems.
   Dramatic  improvements and savings will take at least a decade. But a choice must be made.  Whom do we want in charge of managing the full complexity of medical care? We  can turn to insurers (whether public or private), which have proved repeatedly  that they can’t do it. Or we can turn to the local medical communities, which  have proved that they can. But we have to choose someone—because, in much of the  country, no one is in charge. And the result is the most wasteful and the least  sustainable health-care system in the world.
   Something even more  worrisome is going on as well. In the war over the culture of medicine—the war  over whether our country’s anchor model will be Mayo or McAllen—the Mayo model  is losing. In the sharpest economic downturn that our health system has faced in  half a century, many people in medicine don’t see why they should do the hard  work of organizing themselves in ways that reduce waste and improve quality if  it means sacrificing revenue.
   In El Paso, the  for-profit health-care executive told me, a few leading physicians recently  followed McAllen’s lead and opened their own centers for surgery and imaging.  When I was in Tulsa a few months ago, a fellow-surgeon explained how he had made  up for lost revenue by shifting his operations for well-insured patients to a  specialty hospital that he partially owned while keeping his poor and uninsured  patients at a nonprofit hospital in town. Even in Grand Junction, Michael  Pramenko told me, “some of the doctors are beginning to complain about ‘leaving  money on the table.’ ”
   As America  struggles to extend health-care coverage while curbing health-care costs, we  face a decision that is more important than whether we have a public-insurance  option, more important than whether we will have a single-payer system in the  long run or a mixture of public and private insurance, as we do now. The  decision is whether we are going to reward the leaders who are trying to build a  new generation of Mayos and Grand Junctions. If we don’t, McAllen won’t be an  outlier. It will be our future.